Challenges in Practicing Objectivity and other Ethical Issues in News Reporting: The Case of Oromia Broadcasting Network (OBN)

  • Geremew Chala
Keywords: Ethics; Journalism; Media ownership; Objectivity; OBN

Abstract

This study explores journalists' view on factors that affect their
implementation of objectivity and other ethical issues in the context of the
Oromia Broadcasting Network. The study was conducted based on
qualitative data produced through in-depth-interview. The data used for
the study were gathered from 17 purposely selected practitioners of OBN
based on their experiences in the organization. The analysis was
established through social responsibility theoretical model which
implicates to the loss of audiences as a result of the lack of objectivity and
other ethical issues. The findings revealed that objectivity and other
ethical issues in the OBN were given less attention in the news gathering,
processing and reporting because of three major factors. The first one is
professional issues that emanate from the shortage of journalistic trained
manpower and lack of journalists' independence. The other one is
pressure groups that directly or indirectly affect objectivity and other
ethical issues. The final one is the issues of news verification and
selection of credible sources. Hence, practicing objectivity and other
ethical issues have been challenges due to the various factors that
influence their implementation.

Keywords: Ethics; Journalism; Media ownership; Objectivity; OBN

Published
2018-06-06
Section
Articles